Bridge the gap between your technology and the world.

Whether you're a startup scaling your business across borders or an established organization reshaping existing strategies, together we can share your story and help your products reach the right places.

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About

Hi, I'm Aadya!

l’m a Global B2B Brand, Marketing, & Communications Strategist focused on bridging the gap between tech companies and their stakeholders.

I have specialized in B2B marketing since the start of my career in early 2018, helping businesses generate high-quality leads, build unified brand strategies, balance online and offline marketing, and expand to new territories. I’ve especially been lauded for working cross-functionally with departments such as sales and product, using their insights to fuel strategic campaigns that nurture leads down the stages of the sales funnel.

I have especially developed an expertise in marketing new-age technologies, primarily in industrial automation. My niche includes the burgeoning fields of AI, robotics, and Industry 4.0, where I craft strategies to break down and relay complex, novel products to business stakeholders.

I've had an interesting journey so far where I've been able to make regional and global impact very early on in my career, trusted to work independently at senior positions in pioneering companies such as Universal Robots. I believe one of the biggest contributors to my success is my diverse background as a Third Culture Kid: I've studied in India, the USA, and the UK, and managed global brand strategy for a European company. Together, this has given me the unique ability to understand and navigate the nuances of communication. It has enabled me to develop and execute holistic strategies to expand companies across borders, overcoming cultural divides and other communication barriers to target the audiences across the tech adoption cycle and the various personas in the B2B buyer journey. It also helps me effectively connect with and manage teams from around the world.

Armed with a Distinction in my MSc Corporate Communications & Reputation Management from the University of Manchester and experience working with market leaders and innovative startups alike, I'm excited to see how I can help your business reach the right places at the right time.

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Services

Brand & Rebrand Strategy

Your brand is more than just your logo – it’s the North Star that should be a core part of your business strategy to truly propel your business.

Whether it’s crafting a new brand identity, developing a brand strategy, or executing a rebrand, my branding services will help you resonate with your target audience, communicate your unique value proposition, establish lasting credibility and trust, and build a competitive advantage.

Strategic Marketing

Whether through traditional, offline methods or online, digital marketing efforts, my strategies are designed to help tech companies and startups achieve their marketing goals while maximizing return on marketing investment (ROMI).

My approach to marketing focuses on quality rather than solely quantity, and involves driving growth by developing and implementing strategies that target your ideal customer personas to generate actionable leads for sales.

Product Marketing

Having crafted strategies for companies with clients across the tech adoption cycle, I understand the unique challenges faced by tech businesses and startups trying to reach their target audience, and use my expertise to develop strategies that effectively drive product adoption and growth.

Whether it’s launching a new product, increasing market share, or expanding into new markets, I help tech companies and startups stay ahead in the rapidly evolving tech industry.

Funnel Strategy

Effective marketing required a targeted, nuanced approach, and that’s where funnel marketing strategy comes in. Here, we use marketing and strategic communication to guide customers through the buyer journey, nurturing them right from the initial stage of awareness to purchase.

Content & Copywriting

Effective marketing required a targeted, nuanced approach, and that’s where funnel marketing strategy comes in. Here, we use marketing and strategic communication to guide customers through the buyer journey, nurturing them right from the initial stage of awareness to purchase.

Regional & Global Strategy

Effective marketing required a targeted, nuanced approach, and that’s where funnel marketing strategy comes in. Here, we use marketing and strategic communication to guide customers through the buyer journey, nurturing them right from the initial stage of awareness to purchase.

Companies I've Worked With

A Danish company known for being the global leader and pioneer in collaborative robots (cobots), a niche robotic technology. It forms the largest business of the robotics division of Teradyne Inc. (NASDAQ:TER)

A world-leading machine technology solution provider established in the US in 1961, with several divisions including Phillips Machine Tools India Pvt. Ltd. & Phillips Education

A Connecticut-based startup with Indian roots manufacturing collaborative mobile robots for material movement. Each has Peer's in-built proprietary technology, enabling instant deployment of their mobile robots with zero programming

Known as the foremost authority in robotics; serves as the voice of the robotics industry & supports national & local bodies around the world with robot-related policymaking

A multi-disciplinary company with a history spanning over five decades & customers around the world, Multivista's main businesses include print solutions & industrial distribution. They launched their Smart Manufacturing division in 2022

Founded in Bangalore, a robotics company developing a wide range of mobile robot solutions, including automatic guided vehicles (AGVs), autonomous mobile robots (AMRs), and robot engines.

Testimonies

I've known Aadya since 2018 when she joined Universal Robots as a Marketing Coordinator and made her way to Regional Marketing Head & Global Brand Manager. She is a formidable force who makes visible impact on every organization she works with!

Pradeep David

Former General Manager - South Asia, Universal Robots

Press

In addition to ghostwriting over 200 types of content pieces from 2018 to 2023, I have also authored my own articles, and been interviewed for my expertise in marketing novel technologies.